Top 344 Customer Quotes

Here we have the best Customer Quotes from famous authors such as Michael Dell, Emily Weiss, Kin Hubbard, Mindy Grossman, Chris Gronkowski. Find the perfect quotation from our collection.

The best customers for us are the ones that present us
The best customers for us are the ones that present us with a new problem because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development rather than product development.

You don’t need most beauty products. They’re an emotional purchase. That’s why the conversations are really important. What choice do you have but to ask your customer what they want?

Bargain… anything a customer thinks a store is losing money on.

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.

Chris Gronkowski
If there is one positive takeaway from the collapse of Mt.Gox, it is the willingness of a new generation of Bitcoin companies to work together to ensure the future of Bitcoin and the security of customer funds.

Brian Armstrong
I am a fashion designer. I’m not an environmentalist. When I get up in the morning, number one I’m a mother and a wife, and number two I design clothes. So the main thing I need to do is create, hopefully, exquisitely beautiful, desirable objects for my customer.

Citizens identify with something larger than themselves – if one’s country is attacked, it can feel like a personal attack in a way that a fellow bank customer’s account theft does not feel like a personal invasion.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.

Face-to-face customer feedback refines or validates every component of the startup’s business model, not just the product itself.

I design for social media. My customer reads blogs, is on social media, so I design with contrast in mind. An all-black shirt looks good on the shelf but not online.

We’ve had to be innovative, in terms of reaching the customer, and that’s all been about making it an experiential shopping environment.

People ask me, ‘What keeps you up at night?’ It’s delivering a personal experience to every Neiman Marcus customer. It’s the hardest thing we do.

You don’t need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.

People will buy anything that is ‘one to a customer.’

Sinclair Lewis
There are those moments when you know that you are up against a tricky customer who is not being forthright with the truth, and there is no way you’re going to let them off the hook.

It’s really simple: If you’re not meeting the wants and needs of the customer, you’re done. There’s not a lot of loyalty here.

Customer freedom! Don’t dictate how I want to watch my TV!

Benedict Wong
After seven extraordinary and fulfilling years, during which we have transformed TalkTalk’s customer experience and laid the foundations for long-term growth, I’ve decided it’s time for me to start handing over the reins at TalkTalk and focus more on my activities in public service.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

Many years ago, Bill Gates said that one day we’d be able to click on the shoes of a character in a TV show and buy them online. Whether that happens or not, are you thinking about new ways to combine your assets in programming, customer knowledge, and technology?

We have a relationship with our customer, and that relationship translates into sales.

If you get a pant that fits the woman, as all women know, you get a loyal customer for life.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

If you make the customer a promise… make sure you deliver it.

Merv Griffin
Customer discovery is the process of translating a founder‘s vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Many companies talk about customer success, but how many actually put the customer first above all else, always?

Businesses that make consumer privacy a point of competitive differentiation will enjoy greater customer loyalty.

When a customer is really not happy, it’s a very unpleasant experience.

Most of us understand that innovation is enormously important. It’s the only insurance against irrelevance. It’s the only guarantee of long-term customer loyalty. It’s the only strategy for out-performing a dismal economy.

The simple act of sayingthank you‘ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.

As a customer, I would see pieces that I loved and then find out they weren’t being made because no store had ordered them.

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well.

Gox was a pattern of poor operations, poor customer service, poor PR. You can’t just take bitcoin and hide.

Grandpa didn’t have any idea of customer service. But he wanted to make a living. Eventually, we saw it was not in our best interest to be arguing with customers.

Bruce Nordstrom
At the end of the day, I want to create collections that, although I am inspired by very creative women, I want my customer to walk away with a silhouette that she doesn’t even know what collection it comes from. That it just lasts in her wardrobe and makes her feel strong and confident and hopefully happy.

The PC business is not about price, it’s about value, or what you can give the customer for his or her money.

In tech, people want an object for what’s inside it, what it does. You need to make a defensive design that people won‘t walk away from. A chair is aggressive – you want a customer to choose it from many others.

A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts.

I’m a creative guy, a designer, a customer.

The gun dealer is not only paying these two police officers, but more importantly, the gun dealer has said he will never again sell more than one gun to a customer. This is exactly what we’re trying to get the gun industry across the country to do.

Michael D Barnes
I am excited to be working with the dedicated Four Seasons board and leadership team to build upon their reputation for industry-leading customer experiences while seeking out innovative ways to leverage technology that will help spur additional growth.

Yes, e-commerce is a strange situation for an old guy like me. You can buy a TV online, OK, but to buy a dress or shoes? Ugh. The customer has to go back to the store and breathe and smell and have a good time. Because shopping is a good time – like going to a nice restaurant.

Max Azria
What the fashion system says and what the fashion customer says are really two different things.

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value – if any – of going beyond your core.

With the emergence of the Internet, it has become possible for creative and bold people with focus and determination to establish businesses in some of our remotest communities. But these will not work if they do not have reliable transport routes responding to the impatient modern customer.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

I’m looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it’s about picking product, getting behind it, marketing it and introducing it to a customer. What they’ve done just inspires me.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Dan Levitan
There’s a strength to being able to look at products through a customer’s eyes, but it is also dangerous.

Francois-Henri Pinault
You want to make sure this particular car is going to please the customer and then you’re going to be rewarded with something that is going to please the shareholder.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

You can be a great researcher, and you can think you have great ideas, but until you’re forced to talk to a potential customer, you never really know.

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

I never looked at ECW as wrestling. I always considered it more of a theology. I don’t know whether I had or didn’t have a messianic complex during that time. But I bought into the movement as much as, if not more than, anybody else. If I sold anyone on the religion of extreme, I was its number-one customer.

It’s an amazing feeling when I have a customer who tries a leg on and is able to go snowboarding for the first time.

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.

I like my customer to be fierce.

There are certain people I am allergic to. I even intervene when I don’t like a customer; I rush in and check all the names. If I don’t like them, I don’t take them.

A satisfied customer is the best business strategy of all.

Michael LeBoeuf
I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer – and all you were usually able to tell them was that a new product was available – it was about nine months before you could actually reach the first customer.

The customer reaction to Dell going private has been a lot more positive than I would have ever imagined. Customers see it as – ‘You don’t have to be distracted. Now you can totally focus on your business.’ So they see it as a positive.

Whether you’re an opera singer, a legislator or customer service operator, there is a way that we can find common ground with our audience – be they young or old, Democrats or Republicans, rich or poor, religious or secular.

Charity Sunshine Tillemann-Dick
If I were a customer, and I was given a dish with peppers, I would hate it. I also don’t like blood sausage.

When I ran a small IT services business in the 1990s, it had strong recurring revenues – yet I couldn’t accurately forecast cash flow for even the next few quarters. Small changes in the customer base or losing/hiring a few key employees could create massive swings in cash flow.

The well-satisfied customer will bring the repeat sale that counts.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

Alfred Lin
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer’s needs, wants and habits.

Chrysler invented rebates, I’m sorry to say. I didn’t have anything to do with that. A lot of flaky deals were made in order to give the customer enough cash for a down payment.

I am concerned about any attrition in customer traffic at Starbucks, but I don’t want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.

I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.

I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name.

Joe Mansueto
There must be more rigorous enforcement of rules promoting transparency in the international banking and financial systems, especially more stringent KYC rules on customer identity, source of wealth, and even country of origin.

As an Old Navy style attendant, I’m all about upgrading your bare basics and presenting them to your customer as basics you need to have in your wardrobe.

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

All of my employees have passion, the philosophy of caring about the customer as an individual customer.

Being a ‘monopoly‘ is not illegal, nor is trying to best one’s competitors through lower prices, better customer service, greater efficiency, or more rapid innovation.

I think I’ve done a good job in the industry from the standpoint of employee morale and customer satisfaction, and as an innovative thinker in tech.

David Duffield
Sam Walton’s values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations.

Michael Bergdahl
Advertising is, of course, important because advertise is the final design. It’s the last layer that speaks to the customer, that tells them what you have.

When the kids were young, they just wanted to be around us. We were units of comfort and support. As they get older, we work the turnstile, helping the exasperated customer pass whatever temporary obstacle is keeping them from their next exciting thing. Now we’re the ones who just like having them in the room.

I think the reason that we do things the way we do is because we respect the customer. And I don’t look at what we do as anything less than any other brand.

I’ve been a regular customer at CVS Pharmacy, the country’s second-largest drugstore chain, for 20 years. I’ve spent a small fortune there over that span, visiting several times a week to pick up everything from milk to toothpaste to prescriptions.

The definition of an ‘operating system‘ is bound to evolve with customer demands and technological possibilities.

One should always try to do the best you possibly can. I’m not in a race to the finish line – I won’t put anything out until it’s completely ready. You want to keep it special and unique for the customer.

Any dispassionate observer would recognize that on Day One, a start-up has no customers, and unless the founder is a true domain expert, he or she can only guess about the customer, problem, and business model.

Amazon webhosting dropped Wikileaks as a customer after receiving a complaint from U.S. Senator Joe Lieberman, despite the fact that Wikileaks had not been charged, let alone convicted, of any crime.

I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. It’s never too late to do the right thing.

The best form of customer service is self service. Constantly empower customers to get their own answers themselves.

The best American manufacturers customize products to meet customer needs, reduce the time required to make them and constantly improve their design.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Donald Norman
Our multiaccess approach will make the life of the customer simpler.

Jean-Marie Messier
We sent our user research team out to sit with customers for periods of time and get some insight into how Slack is working. We also get tens of thousands of points of contact via Twitter and our customer support ticketing system every month and can synthesize those results.

So I think instead of focusing on the competition, focus on the customer.

My dream customer is every celebrity that’s on the red carpet, everybody at the Met Gala, and on top of that, just everybody and anybody. I would dress everybody.

Hennessy Carolina
Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is the net present value of the profit stream of a customer.

Bill Gurley
Amazon has done something for all of retail, which is resetting the customer expectations about how quickly and easily you can get things.

With couture, you’re going right to the consumer, and that’s something we learned from doing trunk shows. You’re meeting the client; you’re finding out what they like and what they don’t like. You’ve really got your customer there in front of you, so you know what works and what doesn’t.

We have tacos and burritos and things that sound Mexican. But to me, it’s about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that’s customizable.

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

Ray Kroc
The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

Thomas J Watson
As retail goes through a fundamental shift into the digital world, I believe Ocado’s model and the high standards of customer service it provides will see it emerge as a powerful online player.

If the salesperson is busy, he or she should nod and say ‘I’ll be with you in a few moments,’ so the customer won’t mind waiting.

In the South, we tell stories. We tell stories if you’re in a sales position, if you’re in a retail position, you lure your customer by telling a story. You just do.

Tate Taylor
When you look at the truck market in North America, you have to understand the customer, and that’s one of the things I think General Motors does really well. There’s a big population that buys our trucks. It’s their life – or it’s their livelihood. Not their lifestyle, their livelihood. It’s a work truck.

For Customer Development to succeed, everyone on the team – from investor or parent company to engineers, marketers and founders – needs to understand and agree that the Customer Development process is different to its core.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

I think competition is good. It finally delivers the best value to the customer, and I think it keeps all the players on their toes.

The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.

Ashok Soota
You have to understand who your customer is and her motivations and marry it to what’s happening in the outside world.

There’s a battle between what the cook thinks is high art and what the customer just wants to eat.

The minute you do any layoffs, you might as well lay off the whole joint because everybody forgets about the customer and worries about their job security.

Customer satisfaction has always been the number one goal for retailers, and in the future, customers will be more empowered than ever to drive the change they want, as they get more control over their shopping experience.

As soon as I go to Wall Street, my customer – all of a sudden, I’m working for people that don’t know me. They don’t know how much I love what I do.

CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

The big exchanges that hold customer deposits are a big target for hackers, and unfortunately, most bitcoin exchanges store user funds.

You work around a body and adapt the clothes to your own customer, and this is the interesting part. This is why the haute couture exists: because in ready-to-wear, you have not too much fitting.

Information technology departments must spend enormous amounts of time and money worrying about integrating big computer systems with billions of pieces of customer data.

You’re thinking about a dish, you’re thinking about an ingredient, and in many ways, you end up becoming a naked chef in front of the customer, because what you put on the plate is you. It’s who you are and where you’ve been.

At Warby Parker, we say that we’re customer focused but medium agnostic.

The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.

I think AMD is at our best when we’re working with a customer and allowing them to do something they couldn’t do before.

A number of former Wells Fargo employees have described their work environment characterized by intense pressure to meet aggressive and unrealistic sales goals. In a 2010 letter to shareholders, Mr. Stumpf wrote that Wells Fargo’s goal was eight products per customer because eight rhymed with great.

I was opposed to the government mandating that restaurants not allow people to smoke, believing it becomes the customer’s choice whether they go in or not. But then, I thought, ‘What about the employees? Aren’t they hostage to a smoking environment, even if they don’t smoke?’

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

Benjamin Cohen
We’re giving our customer access to things she wouldn’t have otherwise purchased, either because it wasn’t smart to buy it, or she couldn’t afford it.

The ISS operates as the ‘anchor customer’ in low earth orbit to support new commercial space services, including delivery of cargo and, before long, crew transportation services.

But the customer is the final, final filter. What survives the whole process is what people wear. I’m not interested in making clothes that end up in some dusty museum.

Power is winning the battle over who owns the customer: the brand or the retailer.

Ronald Lauder
One, we committed to put about 650 people in the field to focus totally on customer satisfaction.

The Emilia Wickstead customer is a sophisticated, accomplished woman who expresses her femininity and style through the way she dresses. She appreciates classic with a twist, yet luxurious and high quality clothing that make her feel confident, elegant, and ultimately chic.

I’m Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it’s really important to have a product that’s relevant for this global customer.

The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses.

Jay S Walker
My customer has her own sense of style and knows herself well. My goal is to help women become the best version of themselves.

I support the Volcker rule, but there needs to be proper definitions around the Volcker rule so that banks can understand exactly what they can do and what they can’t do, and that they can provide the necessary function of liquidity in customer markets.

At Dell, we believe the customer is in control, and our job is to take all the technology that’s out there and apply it in a useful way to meet the customer’s needs.

I will work to ensure Duke Energy is positioned to continue its track record of outstanding customer service and operational and financial excellence.

So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services.

Our business is about technology, yes. But it’s also about operations and customer relationships.

I talked about 12 to 18 months, and that’s about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back… so by the end of next year, I hope most of that’s in place.

If the asset solves a real problem for a real customer, then there’ll be value in the asset.

Experts said public companies worry about the loss of customer confidence and the legal liability to shareholders or security vendors when they report flaws.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’

When a customer enters my store, forget me. He is king.

John Wanamaker
I’ve been a customer of the top venture capital firms, so I know exactly what they do and don’t do.

The business model is both the starting point and the scorecard for Customer Development progress.

Usually all I care about is how elegant or over-the-top the pieces are, it’s nice to really get to understand what the customer wants and needs as opposed to just focusing on the aesthetic.

Christian Cota
The customer is a remarkably selfish person: He takes the relationship to where the execution is in his favor.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Tony Hsieh
And our size: The company this year is going to be close to $50 billion, so if that’s the case and you can continue to grow that fast, I would rather put my energies to solving customer problems and growing our business than worrying about integrating and laying people off.

An American customer can book in English all over the world, but also, somebody from Japan or China can book in their own language everywhere. We translate all of our content into these languages, and that’s quite unique. We service our direct customers – the innkeepers – as well in their own language.

Diving into data has never been more critical for businesses in order to make fast, accurate decisions about customer behaviors and needs and drive holistic business knowledge.

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

Lumileds is a highly successful supplier of lighting components to the general illumination, automotive, and consumer electronics markets, with a strong customer base.

‘Fine dining.’ I’d love to know who coined the term and whether they meant it to be as offputting as it is. The words evoke an idea of phoney refinement, of needless flummery, snooty waiters, and an atmosphere designed to intimidate the customer.

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you’re at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer’s specific needs.

I used to think that deadlines should be ignored until the product was ready: that they were a nuisance, a hurdle in front of quality, a forced measure to get something out the door for the good of the schedule, not the customer.

We’ve found that the more products our customers have with us, the longer they stay. It’s about making sure we listen to our customer needs and get to those pain points.

Tricia Griffith
Traditional local advertising is not what retailers want. They want not just for you to see an ad – they want you to come into the store, to be a repeat customer and to spread the word.

When an American veteran comes to VA, it is not up to him to employ a team of lawyers to get VA to say yes. It is up to VA to get the veteran to yes, and that is customer service.

Robert Wilkie
I told myself that I would not come back to women’s fashion until I felt I had something new to say. I feel that fashion has become too serious and that the actual customer’s needs have not really been addressed. Fashion needs to make one happy. It is a luxury and should enhance one’s quality of life.

Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can’t see the product and assess it, they won’t buy.

When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.

The first person a customer speaks with has the greatest impact on that customer’s impression of Safeway.

Steven Burd
Customer service, they say, is dead. Actually, it isn’t. It’s just hiding behind a call center in Manila.

Quality that significantly exceeds the customer’s expectations doesn’t seem to pay off. This ‘delight the customer’ stuff isn’t rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations.

Success begets success in terms of customer deployments and having truly happy customers.

As part of KPMG, Cynergy’s people and processes can help clients leverage digital and mobile technologies to transform existing customer engagement and employee mobile enablement into seamless experiences for end users across multiple platforms and devices.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.

I think we need to communicate more effectively how we treat you with respect and dignity as a customer.

Once, Naseeruddin Shah told me that the wafer shop was the best acting school that I could have attended. And I completely agree. I observed every customer very minutely and picked up some quirk or the other. Later, I used those experiences while playing different characters.

Our new attitude is how can we put you in front of our customer.

Terry Semel
My father was and is a great father. My father always wanted to do stand-up. He wanted to be an actor. But instead he did two jobs. He did customer service at a hospital and he worked as a waiter at night. He pretty much sacrificed everything for his daughters.

Spending time on the floor is really important. It’s great to work out of an office, but working the store gives you contact with the customer.

Robert J Fisher
When a customer sits inside the car, then they have to have the feeling that it’s an Audi – whether it’s the leatherwork or the bodywork. All these things must be typically Audi.

Many of the basic lessons of business, such as the critical value of customer service or measuring risk against reward when investing capital, have essential application in government, but not in a vacuum.

Overall, while the Rovi entertainment store is a nice stand-alone offering, more importantly, however, it is also a part of our total customer solution, fitting in now with our data and TotalGuide offerings.

Alfred Amoroso
Companies are bought for their revenue, customer base, technology, or people. A few great companies offer all of these, but any valuable business offers one.

I’m not an easy customer. My attention to detail could probably drive you mad. My eye still always goes toward the single flaw.

As regards this country, in which protection has always to some extent existed, it is the best customer that England ever had, and our demands upon her grow most steadily and regularly under protection.

Henry Charles Carey
When a bank calls in a loan, it obviously hurts the customer in question. But it also adversely affects other banks that have lent to this borrower. They are now less likely to be repaid and so can’t as readily lend to their own customers.

As a young analyst just out of Stanford business school in the 1960s, I got to really understand what growth was about. Back then, you had to ask a customer to pay some money. That was the most important thing in getting a company off the ground.

Our customer base is not necessarily a leader, an early adopter.

A lot of hotels have beautiful chandeliers because the asset owner is emotional about having chandeliers in the property. I always say that the customers aren’t going to have chandeliers for breakfast. You’d rather take that money and give great breakfasts to the customer.

A motivated employee treats the customer well. The customer is happy, so they keep coming back. It’s not one of the enduring green mysteries of all time; it is just the way it works.

Rural technology is moving from kind of the back office to where everything, every company – sales, marketing, customer acquisition, new product development, media – all industries are becoming technology industries. And it’s not information technology: it’s business technology.

Whether you live in a big city or a small town, a call placed by a loved one, friend, or customer should go through.

At Capital One 360, a customer forfeits the in-person experience to save money. If the app or website is down, a customer must send a deposit by mail.

Kayla Tausche
We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture – the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of.

New Hampshire state government is a big customer for prescription drug companies. Just as businesses do, we should take advantage of the bargaining power we have as a big customer.

John Lynch
You should not build your customer service system on the premise that your organisation will never question the whims of your clients.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.

I am enormously proud of how we have transformed the TalkTalk customer experience.

What’s crucial in a High Street store is a compelling reason for people to shop there. Shops must offer excellent customer service – and ‘theatre‘ is a must.

Value Proposition Design is a ‘must have’ for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.

Usually, what I recommend to entrepreneurs is to focus on telling the problem first, about the customer or the person who has that problem.

Every customer wants to run on all the clouds.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

Joko Widodo
When I left Harvard Pilgrim, it had been ranked first in the nation by U.S. News and World Report for customer satisfaction for six years in a row.

Restaurants with small courses that give the customer choices, and that don’t obligate them to spend a fortune, are going to do very well.

During the early stages of Zoom, I personally emailed every customer who canceled our service.

Let’s hold insurance companies accountable the right way by making them put their whole customer base on the line.

If you stay very focused on customers and customer success, people pay attention to that – and in turn, they also want that same type of success.

I think private school is much better at customer service and making the parents feel better, especially in Los Angeles. It’s almost like a spa for the parents where you drop your kids off, where they give you a beautifully baked thing and let the parents write their own newsletter about global warming.

Our typical customer is a local guy who needs the money to get by for the week.

I understand that some people are angry about taxi services. A taxi fare hike should be accompanied by better customer service.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.

Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.

We built TransferWise focused on customer innovation. That means we build our product based first and foremost on our customers.

There is one other business where the customer is always wrong and that’s the media.

The Value Proposition Canvas functions like a plug-in to the Business Model Canvas and zooms into the value proposition and customer segment to describe the interactions between customers and product more explicitly and in more detail.

It puts the provider in a situation of looking for ways to have someone else pick up a piece of the cost. As a result, every customer who has insurance ends up paying a ‘hidden premium.’ It simply adds to the health care cost burden.

Dave Obey
As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works – not just that the product works.

We need to reengineer companies to focus on figuring out who the customer is, what’s the market and what kind of product you should build.

Almost every customer that I talk to is talking about how they’re using APIs, and what a step function they are for their business.

The objective of the customer is not being met if the fund managers are diversifying their assets into hundreds of businesses. If they do this, they are typically performing close to the indexes. But that’s not the way wealth is created.

Michael Lee-Chin
Our ability to create that one-on-one engagement with a customer is a point of differentiation and a strategic advantage for us.

I believe my customer knows her style and knows how to mix and match your style.

Daisy Fuentes
I have no issue with raising minimum wage, but then the customer can’t say to us, ‘Why are you raising your prices?’

There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It’s not so much about the money. Design is a mentality.

On Amazon, you find retailers that want Amazon to do part of their services. Those, you don’t find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves – the data, the payment details, the search patterns.

My view of AMD is that we have a tremendous set of technology assets, people, capability, customer relationships. We’re not going to define ourselves in somebody else’s shadow.

If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn’t necessarily translate into more quality products for the customer.

Americans are grateful for the connection and convenience their phones provide, helping them search for a lower price, navigate a strange city, expand a customer base or track their health and finances, their family and friends.

I invite you all to visit our new Harold Square or Space 98 stores in New York. I think you’ll agree with me that these stores have a distinct Urban Outfitters personality, with fresh, exciting product and an experience that resonates with the 18 to 28 year old urban-dwelling customer.

We never want to hear the customer say, ‘You have nice sunglasses, but I can’t find jeans in my size.’

Robert J Fisher
During the early stages of an industry, when the functionality and reliability of a product isn’t yet adequate to meet customer’s needs, a proprietary solution is almost always the right solution – because it allows you to knit all the pieces together in an optimized way.

What I disliked most about working as a shop assistant wasn’t the occasional snooty customer or the shop or the hours, but the way people reacted when I told them I was a shop assistant – their automatic assumption that I didn’t enjoy it.

I worry all the time that we’re going to screw up a customer’s offer.

Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the degree you can bring a sense of purpose to what you do, it makes the relationship with the customer that much more meaningful and purposeful.

There’s one thing a CEO should always keep at the front of their mind, and that’s customer needs.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.

Estee Lauder
MEMRI counts the federal government as a customer for its analysis, and the MEMRI logo is often visible on the B-roll video of major news networks. Other private firms create their own information rather than tracking that of others.

My definition of ‘innovative’ is providing value to the customer.

When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don’t.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they’re actually not generally ad-driven when it comes to customer adoption.

Customer loyalty comes from consistent experience. They learn to count on you.

It’s almost always easier to sell to an existing customer base than to find a new one.

I know what time a customer checked in, what he ordered, did it get delivered on time, did he order for sling bags, and so on. And when the customer checks out, he can walk out like how you get out of cabs because if you have a wallet it’s completely hassle-free.

Pre-Internet, maybe it took six months for a fashion message to get across to a customer base. Fashion messages are now being sent out overnight, simultaneously, to every market in the world.

If I ran a national burger franchise – which I don’t – I’d make it a rule that no two customers can be greeted with precisely the same words and that every third customer must be grossly insulted as a matter of course. Just to keep the atmosphere nice and lively. And to keep the staff laughing.

Our line of business structure has served us very well in the past, when customer segments and product requirements were very distinct.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.

Lowell McAdam
Discovering your purpose doesn’t have to be complicated. Look at what you do and why you do it. Is it to support your family? That’s your purpose. Is it to make a difference in your customer’s life? That’s your purpose.

Anne F Beiler
Oracle is not known for its high levels of customer satisfaction.

The customer is always right: ‘It’s my money. You have to listen to me’.

All that Rent the Runway has really done is we’ve opened up the technology and logistics to make it possible to have the customer decide how long she needs an article of clothing for.

Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.

Alexander Osterwalder
It is so much easier to be nice, to be respectful, to put yourself in your customers’ shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship.

Indian car buyers have not really been exposed to customer care in a competitive environment.

We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing.

We give great value for our franchisees: They can build a store for well under $200,000. And we have extremely simple operating systems. The preparation is mostly done in front of the customer. That simplicity is really what attracts our Subway franchise. You see it, and you can do it.

I worked in the warehouse, and I would pick up orders. I would go to the computer screen, print off the order from a customer and then it would have where all the stuff was located in the warehouse. I’d go get a big gray cart, and you had to fill up these bins with all the parts. And it wasn’t air-conditioned in there.

If you make every pillow like it’s your only pillow, and every customer like it’s your only customer, I mean, that’s an amazing concept.

I do have very high customer service standards – I’d send back sushi because it’s too fishy.

Greg McHugh
The goal of listening to customers is not to please every one of them. It’s to figure out which customer segments serve your needs – both short and long term.

Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don’t understand what they’re talking about – we’re running that product, we’ve been using it for five years, what are they talking about?

There are times when you can take yourself seriously and there are times when you can cut loose. It really depends on your goals and it depends on what you’re promising the customer.

At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald‘s experience over time.

Each customer has unique deployment needs, and as a result, CIOs value the flexibility that our hybrid cloud offerings provide.

Amy Hood
A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.

In Delhi, where I grew up, commerce is brusque. You don’t ask each other how your day has been. You might not even smile. I’m not saying this is ideal – it’s how it is. You’re tied together by a transaction. The customer doesn’t tremble before complaining about how cold his food is.

I think of my customer as a woman who wants to look beautiful and be able to walk.

We have awesome, passionate customer success and social media teams, but when I see a customer who needs help or is unhappy, I take that personally.

In the case of maternal health care, you look at, well naturally, it’s the mother who’s the customer, who makes the decisions. But in truth, the mother in many areas, in certain parts of India, the mother has very little decision-making power at all. The real decision-maker is the mother-in-law.

We are headed toward ‘perfect capitalism,’ when the laws of supply and demand become exact, because everyone knows everything about a product, service or customer. We will know precisely where the supply curve meets the demand curve, which will make the marketplace vastly more efficient.

I worked in a Starbucks that wasn’t very popular – before the big coffee boom in London. My boss didn’t take kindly to my incessant sitting. I was like, ‘Look, I’ve dusted everything, the stockroom is all figured out… I would rather sit now so I have the energy when a customer does come in.’

The United States is a huge market, and once you get rolling, you can replicate that model over and over pretty easily. Your supply lines are taken care of. You don’t have technicians to deal with. You’ve got your customer base.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

Power is winning the battle over who owns the customer: the brand or the retailer.

Leonard Lauder
It’s easy for me to see how a business proposition is going to play out, or who our next-generation competitors are, from taking this data point from this customer and another data point from another customer… and jump to Z.

We rent one in three tuxedos in the U.S. and Canada, and if we make a mistake, our employees will deliver to the customer’s home, office, or wedding. We get a couple hundred letters a week praising the service in our stores.

George Zimmer
Great customer service does not come by chance. It is the result of training and ensuring there are enough assistants to serve the customers.

Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly.

What the customer demands is last year‘s model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

A true entrepreneurial enterprise begins with a big idea – a unique way to solve a customer’s problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can’t produce a great result for your customer.

My first customer is myself. When I tell a story I like, I can sleep easy. I’m sorry when audiences don’t like it, but I have no choice.

Lina Wertmuller
I’m the worst customer for a credit card company because I always pay my balance off every month.

As a former entrepreneur I know you have to listen to the customer to solve problems, and I’m looking forward to meeting with Hoosiers across the state about solutions that will put Indiana and our country first.

The Kitchen was a really great concept; it just wasn’t at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn’t a novel concept for every customer.

In 2000, when my partner Ben Horowitz was CEO of the first cloud computing company, Loudcloud, the cost of a customer running a basic Internet application was approximately $150,000 a month.

We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in a way that they just can’t do an excellent job in many cases when it comes to the customer experience.

Classic cable TV may have hit its peak, but it’s still a huge force, and the streaming apps of many cable networks still require you to authenticate that you’re a paying cable customer every time you want to use a new such TV app.

Customer service teams at many companies have already embraced social media, often out of necessity.

Accenture Interactive is working with many of the world’s leading brands to transform the customer experience.

The most common way customer financing is done is you sell the customer on the product before you’ve built it or before you’ve finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you’re marketing your firm to new customers, you better be able to provide them service when they do business with you.

Arthur Levitt
In the bubble that was dot-com 1.0 emerged Google, Amazon, and some of the most valuable companies on the planet. They were successful because they focused on their customer; they focused on revolutionary products.

In a two-sided market, focusing on the customer will increase a business’s ability to extract value from the supply side.

In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance… you thrive on that.

You can’t just tell your team, ‘Think long term.’ It doesn’t work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

Fundly is at the dynamic intersection of high-growth technology startups, social entrepreneurship, and the exploding world of social media. Kapor Capital is proud to back this passionate team, their product, and Fundly’s impressive customer base.

I do not work for the shareholder, to be honest. I work for the customer.

As a general rule, if you have a product that doesn’t get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it – because if it doesn’t do the job well, they won’t pay for it.

It’s not about me, it’s about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.

The Winter Kate-House of Harlow 1960 customer is a multi-tasker, therefore it’s important that they are able to put together an outfit with ease and elegance. Pieces that are easy to mix within their own wardrobe. Easy dressing while maintaining a well put together look.

St. Louis is a customer- and partner-rich environment for any financial tech startup.

Jim McKelvey
You know the old adage that the customer’s always right? Well, I kind of think that the opposite is true. The customer is rarely right.

We’d love to see a world where Venmo added support on the blockchain, then a Circle customer could pay a Venmo customer using their QR code or their blockchain address – and go between those instantly and for free.

Strong focus on customer experience coupled with strategic investments in proprietary technology has helped us maintain a high net promoter score while empowering our hotel partners.

Knowing your customer inside and out is mission-critical, and it takes time. It’s impossible to hit on the insights that will ultimately decide your company’s fate without putting them to the test – literally – even if that takes longer than you’d have liked.

Although I have never worked in a community bank, I have been a customer, and I know from personal experience the special skills that these institutions bring to their customers.

By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

Unlike many other startup processes, Customer Development is deep, detailed, and rigorous.

Yahoo is a global technology company that provides personalized products and services, including search, advertising, content, and communications in more than 45 languages in 60 countries. As a pioneer of the World Wide Web, we enjoy some of the longest-lasting customer relationships on the Web.

Any business, no matter what it is, lives or dies by the customer reaction it creates.

The golden rule for every business man is this: ‘Put yourself in your customer’s place.’

Times change, things move. F1 used to have customer cars years ago. You could buy a car from March or from Ferrari and go racing.

Small businesses were slower than large businesses in adopting broadband. One of the reasons was they were concerned with putting their customer lists online or in the cloud.

In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There’s a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it’s really hard in the modern age to get any liftoff.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

I’m a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business.

When you are Uber, what we care about is the customer experience of getting somebody safely, cheaply, efficiently and reliably from where they are to where they want to go.

It’s so important that we tell customers what’s going on as best as we can. And we’re trying to do that. We don’t often know ourselves, for so many different factors, but reliability, flexibility, and information are the three critical customer service orientations.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Today, fashion shows are now blogged and broadcast all over the world via social media. By the time the merchandise ships many months later, the newness and excitement has worn off, and in many cases, the customer has moved on.

As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service.

The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.

As an entrepreneur, I’ve learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs – and to change her as she changes.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA.

Take information technology. We have winners implementing CRM (customer relationship management systems) and losers implementing CRM. What mattered in technology is that the technology actually drives either cost reduction or superior strategy execution.

Just as we are enhancing the customer side of our marketplace, we are also looking for ways to increase our contributor expense.

We take privacy very seriously and have privacy a policy and our intention is never to sell any customer data.

The primary goal of IoT is to solve business problems, not to deliver a cool project or new technology. Focus on a business-relevant problem, and work with your customer to solve it.

Maciej Kranz