Top 55 Nick Woodman Quotes

I think that that’s something that’s pretty interesting about a GoPro – it’s the one camera that we know of that you can combine with like cameras to form new cameras. So it’s a bit of a modular system.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

GoPro is ideal for pro-active capture, meaning, ‘Hey, we’re going to do something fun, and we’re going to capture a video of it.’

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again – and what you’ve got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.

The worst way to fire somebody is to let it drag out. It’s not good for that person because they’re not succeeding in their role. And it’s not good for the organization because it’s just not working.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it’s snowballing.

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I’ll think about myself at that point in time, and it always makes it really easy to go for it. You’re only going to regret that you wimped out.

What makes 4K so interesting is it captures lifelike cinema-quality video.

It’s very difficult to get any footage of yourself doing what you love unless you have a friend who‘s a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It’s authentic. It’s not a brand that we went out and bought a bunch of ads for to create.

As long as we continue to execute, everything will work out for everybody at GoPro.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

YouTube didn’t really start to hit its stride until 2006.

My first business was a retro-gaming site where you’d go and play all these cool old-school games. It was a good idea but ahead of its time.

To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.

GoPro lets people take other people along for the ride with them.

In the early years, I would say GoPro’s products were not that impressive.

I didn’t want to take anybody else‘s money. I wanted to do something small that could be profitable from the beginning, and grow that way – and never need someone to write me a check to keep the business going.

If I’m a content creator, and I get recognition for my work, that’s going to motivate me to spend even more time on my next production and make it even better.

You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it’s important that we, as components of that organism, take care of each other and ourselves.

GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content.

You know what the best thing about morning ski trips are? McDonald‘s!

As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision.

I was inspired by how Red Bull isn’t about the drink; it isn’t about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

I decided that I want to live in a big world. And since then, any time I’m confronted with a challenging situation, I go for it.

I can sell anything that I totally believe in, but I’m a horrible salesman of something I don’t believe in.

On the road and traveling – that’s when people are at their most creative.

People are watching GoPro content not to decide whether they should buy it or not – they’re watching it for the entertainment.

Your passions are a bit like your fingerprints: Everybody has them; everybody’s are different. One’s passions may just be a guidebook to one’s life.

People don’t go buy GoPro for the thing; they buy it for what the thing does.

Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive.

Fear drives you a lot harder than success does.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it’s video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

Now I’m the father of three young boys, I find myself using GoPro to film them more than anything – trips to the amusement park, the beach, the pool – just chasing them around as they grow.

You don’t have to raise millions of dollars to be successful, you just have to work on something you are passionate about.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.

I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.

One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad‘s.

I feel like I’ve done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.

I wore a GoPro camera on my head for all three of my boys.

I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.

A smartphone is great for when one person is documenting another thing or another person doing something.

People use GoPros to capture the experiences they are passionate about.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

I come into work late morning time and go at it until early evening, and I’m lucky that I’m at the point where I’m able to do that.

I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, ‘Hey! I got an email from the Prince of Norway!’

I’ll let myself obsess over things.

When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that’s what really now has led me in big part to GoPro.

Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.

Surfing is such an incredible experience with a huge ego element.

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn’t do it by then, I would just get a real job. And that fear – the fear of a real job – motivated me to be an entrepreneur.

Automobiles are dangerous as all get-out.

I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that’s what people first think of when they think of GoPro.

No surfer wants to be the photographer, especially when the waves are good.

It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.